“Content is king.” is a popular one-liner, but how does this statement impact your brand day-to-day?
You are only as good as how you make users feel and think. Storytelling is now the new norm for brands who want to succeed on digital. Where a grainy phone camera video of a baby laughing can have as many views as a paid advertisement for a brand, as long as it’s funny, surprising, touching or useful enough.
To help brands create and optimize the content — the articles, videos, posts, my team and I conduct content strategy workshops. We help brands refine what they want to say, how they want to say it, depending on who they want to talk to and what they want to achieve.
We’ve done content strategy workshops for various needs – defining a new product, reorganizing an existing product to meet new goals, and improving the presentation and management of a current platform with untapped potential.