Workflow & Business Needs Analysis for a B2B E-Commerce Project

Contextual Inquiry from a B2B E-commerce project

STAKEHOLDER INTERVIEWS

Probed the underlying business needs and current sales team workflow
Probed the underlying business needs and current sales team workflow

USER RESEARCH INTERVIEWS

Conducted interviews to determine motivations, limitations and pain points of sales clients
Conducted interviews to determine motivations, limitations and pain points of sales clients
 

WORKFLOW ASSESSMENT

Outlined the dependencies of the product, out of the sales team workflow and target market needs
Outlined the dependencies of the product, out of the sales team workflow and target market needs

Our division was asked to create an e-commerce site, that had a development cost of Php170,000 (USD 3,900).

Through stakeholder and user research interviews, I assessed the concept’s operational feasibility.    The research helped Client understand the kind of technology and workflow solutions that needed to be put in place, before actual web development.

Client’s decision to reconsider their plans helped save the company the money it would have immediately spend for the e-commerce site.

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Published by: yellowicepick

I'm 28 years old, and I've done market and media research all my working life. Outside of my job, I like reading about popular culture. And food. And about a slew of other topics I don't use in my daily life -- urban planning, graphic design, music and cute japanese or handmade products.

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