I’ve worked for the Philippines’ biggest media conglomerate for the past six years – first, as a qualitative researcher, then as a strategic planner and user experience designer.
I had facilitated my share (almost a bit more than I’d like) of focus groups and in-depth interviews and would like to say that I’d gotten fairly familiar with my corporation’s target consumers.
ABS-CBN has business across multiple media channels: mainly TV Production, Film Production, Music Production, Radio Transmission, Print Media Publishing, Cable TV and Internet Subscription services and International Distribution. Each media channel covers various topic categories, usually under different brands: entertainment genres, hard news and lifestyle topics.
As heads of the Digital Business Intelligence and Digital Strategic Planning teams, JP Domingo and I were tasked to — for the first time — organize the digital presence of all existing brands under the corporation, using our division head Donald Lim’s visual metaphor.Interface Designers for the final visualization: Ralph Cifra, Risa Rodil, B Tuban