Interaction Design for a TV Network website

Collated content and metadata from the previous design and outlined content recommendations for the site and its CMS

WIREFRAMING

Sketched content hierarchy and general layout according to basic design patterns for web
Sketched content hierarchy and general layout according to basic design patterns for web

CONTENT AUDIT & MAPPING

Collated content and metadata from the previous design and outlined content recommendations for the site and its CMS
Collated content and metadata from the previous design and outlined content recommendations for the site and its CMS

WEB ANALYTICS

Analyzed web performance to help determine content that appealed to users and current userflow
Analyzed web performance to help determine content that appealed to users and current userflow

Our team wanted to help our Client – a TV production business — maximize the following of its shows and personalities.

I audited the existing website content and looked for patterns in the visitors’ flow, most visited pages over time and hourly performance on Google Analytics.

I was able to use my background as qualitative researcher and ratings analyst for the TV shows to match the analytics results with the focus group findings about the show brands’ equity.

The content audit, analytics, qualitative insight and interviews with the brand owner helped me work on the wireframes for the TV network website, with template-able microsites for all its shows and key celebrities.

One of my user research participants, and what she had in her bag that afternoon.
One of my user research participants, and what she had in her bag that afternoon.
 
Visual Designers for the final designs: B Tuban, Darryl Camua
Digital Strategy collaborators: Chichi de Luna, David Ong 
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Published by: yellowicepick

I'm 28 years old, and I've done market and media research all my working life. Outside of my job, I like reading about popular culture. And food. And about a slew of other topics I don't use in my daily life -- urban planning, graphic design, music and cute japanese or handmade products.

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