Design Research for a News Publishing Site

Media platform - ecosystem analysis

USER & STAKEHOLDER INTERVIEWS

Probed business objectives and current workflow for the editors and brand owners, and user motivations and pain points for news consumption
Probed business objectives and current workflow for the editors and brand owners, and user motivations and pain points for news consumption

USABILITY TESTING

Assessed ease of navigation and comprehension of various designs for the news website (including competition)
Assessed navigation and comprehension of various designs for the news website (including competition)
 

DESIGN FACILITATION

Using story-sharing exercises from the Ideo User-Centered Design toolkit, led designers through content planning and wireframing
Using story-sharing exercises (based on the Ideo UCD process), led designers through content planning and wireframing

 

At any given time in the past decade, the company I work for has approximately twelve active news and current affairs sub-brands.

This is because it has programs on free-access TV, cable TV, radio, and on-ground public engagement campaigns.

This makes for a lot of content, in different types of media, produced by various news-gathering teams.

Our team did the strategy and redesign of the business unit’s online presence – centered on digital news publishing, while representing all the sub-brands from other media platforms.

My teammate, Interaction Designer David Ong, optimized the information architecture, content structure, workflow and initial design of the site, while I did various rounds of usability tests (on the previous design, and the mock-ups) and analyzed the overall relationship and differentiation of content for users and editors across the different media platforms.

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Published by: yellowicepick

I'm 28 years old, and I've done market and media research all my working life. Outside of my job, I like reading about popular culture. And food. And about a slew of other topics I don't use in my daily life -- urban planning, graphic design, music and cute japanese or handmade products.

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