USER & STAKEHOLDER INTERVIEWS
At any given time in the past decade, the company I work for has approximately twelve active news and current affairs sub-brands.
This is because it has programs on free-access TV, cable TV, radio, and on-ground public engagement campaigns.
This makes for a lot of content, in different types of media, produced by various news-gathering teams.
Our team did the strategy and redesign of the business unit’s online presence – centered on digital news publishing, while representing all the sub-brands from other media platforms.
My teammate, Interaction Designer David Ong, optimized the information architecture, content structure, workflow and initial design of the site, while I did various rounds of usability tests (on the previous design, and the mock-ups) and analyzed the overall relationship and differentiation of content for users and editors across the different media platforms.